What occurs once demand is gauged in a marketed follow-on offering?

Once demand is gauged in a marketed follow-on offering, the company typically sets the final offering price. This process involves evaluating investor interest and price sensitivity based on the indications received during the marketing phase. After assessing the demand, which may involve gathering indications of interest and assessing how many shares investors are willing to buy at different price points, the company can determine the optimal price that balances maximizing proceeds with attracting sufficient buyers.

Setting the final offering price is a critical step, as it aims to ensure that the company can raise the expected amount of capital without leaving potential money on the table or pricing itself out of the market. This price might be adjusted from the preliminary price range given earlier, depending on the demand observed.

The other options, though feasible in different contexts, do not accurately describe the typical outcomes of assessing demand during this stage of the follow-on offering process.